Agents are always asking me for the best ways to secure new listings. Traditionally, calling expired listings has been a go-to strategy. However, with the rise of Zillow and its lead-generation capabilities, you no longer need to rely on outdated methods. A Zillow Premier Agent account offers a more efficient, scalable, and cost-effective approach to securing listings, often outperforming the traditional method of cold-calling expired listings. Here are a few advantages:
1. Higher Quality Leads
When you call an expired listing, you are reaching out to a seller who is likely frustrated, skeptical, and harder to convert.
With Zillow, leads are actively looking for real estate services. According to Ylopo, top-performing agents using Zillow leads report conversion rates as high as 1 out of every 10, or 10%, while the industry average is around 5%. By comparison, expired listings may convert at a similar rate, but they require significantly more effort, persistence, and convincing to list with an agent.
2. No More Cold-Calling and Rejection
One of the biggest challenges with expired listings is the need for relentless cold-calling. You’ll often spend hours each week dialing numbers, leaving voicemails, and facing rejection. Many expired listing homeowners are bombarded with calls from multiple agents, making it even harder to stand out.
Zillow eliminates this pain point by providing leads who are already interested in buying or selling. Instead of chasing skeptical sellers, agents using Zillow get inbound leads from homeowners who want to engage in the market.
3. More Predictable Business Growth
Calling expired listings can be unpredictable. Some months might yield solid results, while others can be dry. This inconsistency makes it challenging to forecast business growth and income.
Zillow offers a scalable lead-generation system. By investing in Zillow’s Premier Agent program, realtors can generate a steady flow of seller and buyer leads. This allows you to build a predictable pipeline of future business rather than relying on sporadic success from expired listings.
4. Less Time Spent on Repetitive Tasks
Time is money, and cold-calling expired listings is a time-consuming process. You have to research listings, gather contact information, craft scripts, and make dozens of calls each day.
Zillow streamlines lead generation. Once you subscribe to Zillow Premier Agent, leads come directly to them, allowing more time to focus on converting clients, closing deals, and growing their business.
If you want additional information on this or you just have questions about this business in general, please call or email me. I’d love to hear from you.
